Perspective Groupe Financier
Portfolio / Sundesigns Graphic Design Solutions / Branding
Perspective groupe financier is a financial services firm specializing in wealth management and financial planning. My mandate was to design a logo to be used in their newsletters, social media, and communications, evoking qualities of prestige and distinction. The logo reflects their core values, including integrity, kindness, excellence, evolution, family, and passion.
Creative Direction
Each logo proposal reflects some of the firm’s values:
- The rounded shapes of the letters evoke kindness and harmony.
- The precision of the lines and typographic alignments symbolizes excellence and rigor.
- The angled detail in the “G” subtly alludes to the notion of perspective and evolution.
Prestige and distinction are also conveyed through the choice of typography.
