This was a Zoom Media client. Geneviève Durocher, the Zoom account executive for this client was looking for a creative way to promote Bell Fibe TV with Zoom frames. They had already decided to turn the vertical frame on its side but I came up with the idea of simulating a TV screen using our LED boards. Bell’s creative agency developed the creative from there.
See press coverage: Grenier aux nouvelles (French), Adnews (English)
My employer Zoom Media
Date November 2013
Skills Creativity, Mock-ups, Motion Graphics
Campaign Post-Buy Video
Video I put together using images and footage taken by our photographer.