Camp St-Donat

This was my employer, C4 Communications’ client at the time. This is work I did while working at C4 Communications a few years back. Camp St-Donat offered a vacation location and a stimulating camp experience for young kids aged 6 to 16, on Lac Archambault (Lanaudière). The organisation stood out with the quality of their activities and their desire to render their activities more accessible to a more vulnerable clientele.

Concept

Inspired by the original logo, I extracted the tent, the arrow (from bow and arrow) and the boat sail. The colours were selected to appeal to the newer generation, are more vibrant and youthful, representing nature, water and land activities.