Visual Identity Design Portfolio
A collection of some of the visual identity design work I did throughout my career, some at Sundesigns Graphic Design Solutions, some at Monster Worldwide and some at C4 Communications. Much of the work is confidential so I am only showing some of the work that could be shared here.
Sundesigns
A sample of work done for my customers.
Packages – Rebranding & Brand Refresh
Align your visual identity with the level of your business.
Essential – Brand Refresh
$1,500 +tx
Small businesses and professionals who want a light, modern update to an existing logo
- Review of your current visual identity
- Adjustments to your existing logo (proportions, readability, simple variants)
- New colour palette (3–4 named colours)
- Selection of 1–2 base typefaces
- Mini PDF style guide (2–3 pages) with basic usage examples
- Accessibility recommendations
Evolution – Brand Upgrade
Starting at $3,000 +tx
Established businesses whose visual identity no longer reflects their level of service
- Logo evolution or redesign (2 initial concepts, refinement of the chosen direction)
- Full colour palette with custom colour names
- Typographic system (titles, body text, accents)
- Compact brand guide (4–6 pages): logo, colours, typography, examples
- Application on business cards + letterhead or document template
Signature – Strategic Rebrand
Starting at $5,000 +tx
Organizations wanting to seriously overhaul their brand for the coming years
- Strategic support on visual positioning
- Creation of a new identity (logo + key variations)
- Extended colour palette with custom names
- Complete typographic system
- Condensed brand guide (8–12 pages)
- Applications: business cards, document templates, basic social media visuals
