Visual Identity Design
I prepare a visual identity that represents you.🪞
Your business has evolved—but has your visual identity kept up? A dated logo or inconsistent visuals can quietly undermine the trust you’ve worked so hard to build.
I help established businesses refresh or evolve their existing brand so it feels current, cohesive and aligned with who you are today, without throwing everything away and starting from scratch.
Inclusions
Logo
Colour Palette
Typography
Images
Icons
Style Guide
Sundesigns
A sample of work done for my customers.
C4 Communications / OBNL 360
While working at C4 Communications I conceived and refreshed various brands for their customers. This included most of the time logo design and production of marketing and branding assets. Here are a few samples of the work I did for their customers.
Packages – Rebranding & Brand Refresh
Align your visual identity with the level of your business.
Essential – Brand Refresh
$1,500 +tx
Small businesses and professionals who want a light, modern update to an existing logo
- Review of your current visual identity
- Adjustments to your existing logo (proportions, readability, simple variants)
- New colour palette (3–4 named colours)
- Selection of 1–2 base typefaces
- Mini PDF style guide (2–3 pages) with basic usage examples
- Accessibility recommendations
Evolution – Brand Upgrade
Starting at $3,000 +tx
Established businesses whose visual identity no longer reflects their level of service
- Logo evolution or redesign (2 initial concepts, refinement of the chosen direction)
- Full colour palette with custom colour names
- Typographic system (titles, body text, accents)
- Compact brand guide (4–6 pages): logo, colours, typography, examples
- Application on business cards + letterhead or document template
Signature – Strategic Rebrand
Starting at $5,000 +tx
- Strategic support on visual positioning
- Creation of a new identity (logo + key variations)
- Extended colour palette with custom names
- Complete typographic system
- Condensed brand guide (8–12 pages)
- Applications: business cards, document templates, basic social media visuals
